3 hours/day of tv =
3
hours/day of radio =
3 hours/day of exposure to billboards and product advertising
=
3 hours/week of movies =
3 hours/week of magazines/newspapers =
3 hours/week of commercial Internet =
3
hours/week of talking about media subjects =the
stats are no mystery.
add to or subtract from the above. arrive at your own
numbers.
thousands
of hours each year immersed in media.
living in it. not in the world.
when not attending directly to it, we replay it in our heads.
rehearsing movie
roles, tv characters.
thinking
about them.
fantasizing. fixated on them.
pop stars. celebrities. rock
and roll idols.
supermodels. news anchors. people in ads.
trying
to look like them.
trying to act like them.
repeating their words to ourselves.
thinking their thoughts.
we like to believe we can resist their hold on us.
it's
easier when you see it in another group.
kids, for example.
forget
the subliminal issues.
just look at the surface.
look at what's obvious.
looking at what's obvious.
occasionally, for a moment at a time, pay attention to your thoughts. how would
you describe them? ordered? rational? do they seem to be a big jumble of adolescent
rambling, low-level bitching, self-criticism, obsessive-compulsive spontaneous
repetitions of pieces of previous thoughts, parts of old scripts, generally negative
self-image-wise? what could be causing this?
1500 commercial messages
a day enter our minds. do
we have nearly 1500 ordered, edited, professionally produced personal thoughts
in a day? do ordered, edited, professionally produced, manipulative commercial
messages seem more coherent than our normal thoughts?
imagine
one's self-image being molded from an early age by commercial messages. one's
self-image is a pretty deep part of oneself, wouldn't you say? how about what
we think of others? does what we think of others seem affected, colored, influenced
by commercial messages of what is the ideal way to be? do the commercial representations
of the ideal way to be seem to affect our self-image as they do our judgement
of others? how about what we think of the world and our place in it? affected,
influenced by commercial messages?
no
need to do a lot of research on this topic. this topic is about the messages that
surround us and their effect on us. make some progress by just pausing for a few
moments and reflecting on what you have just read.
from
"The Age of Manipulation: The Con in Confidence The Sin in Sincere",
by Wilson Bryan Key
This
book is about the human misuse of humans. High-technology mass persuasion has
achieved levels of sophistication far beyond what most individuals imagine. Most
still desperately cling to the delusion that they think for themselves, determine
their own destinies, exercise both individual and collective free will (the great
myth that underlies democratic ideology); that advertising works in the interest
of the consumer; and -perhaps the greatest self-deception of all-that they can
easily discriminate between fantasy and reality. This book attempts to throw the
proverbial monkey wrench into these worn, nonsensical platitudes.
The following
insights can be utilized to fight off the daily assault of misrepresentations
so devastating to freedom and autonomy. By consciously knowing how the rascals
get inside your head, you at least have the option to fight back. Technologies
of exploitation appear far more developed in capitalist than in socialist nations,
though the the question is academic. Technology is never a successful secret.
It remains available to anyone with time, money, and motivation. The engineering
of consent assaults human perception at both conscious and unconscious levels,
especially the latter. Once the group or collective unconscious is programmed
into what has been called culture, virtually any bill of goods can be sold at
conscious levels.
Psychological indoctrination also exists through language
structures, cultural assumptions, and highly malleable perspectives toward the
self, the world, and perceived relationships with what is casually accepted as
reality. In terms of survival and adjustment, these may be far more significant
than the obscene imagery embedded in advertising.
092902
The
guy looks pretty anxiety ridden. Here he is, booking down hard for some purpose.
Whatever it is, the implication is that he hasn't yet "made it" - accomplished
his goal in life. He looks pretty concerned. But he is almost there. The universal
goal for guys is presumed to be to get a home for him and his girl to start a
life together. The pressure is on. The girl's strap is down on her dress, she's
breathing heavily, and she's got her heel in her crotch while her hand is in the
same place. She can hardly wait for this guy to come up with the goods. They are
out in a field somewhere. She is hot and he is falling behind in his responsibility.
He knows it is his responsibility to "get a room" or by extension a place to bed
down together. "All the solutions you need. All in one place." He needs solutions
quick- the message is "C'mon dude, get it together and take care of this hottie
or you will lose her. We can help. Get a home loan from us and the object of your
desire will be yours." All this happens in an instant. a mini-drama imperceptible
to the conscious mind but available after extended study. ads are made to be apprehended
in 2 or 3 seconds - flipping a magazine, driving by a billboard. I have an MFA
in Fine Art and have been trained for many years to analyze visual images. but
the messages that are conveyed here can not be perceived consciously in 2 or 3
seconds. The eyes and brain however, catch them instantaneously. The emotional
impact of the image enters the unconscious. Deep-seated fears and urges are unleashed.
And the solution to all of this precipitous passion and anxiety is within reach:
a Fleet Home Loan... The most important parts of this type of message are unconsciously
perceived. I guess if we at least study this stuff consciously we can gain some
measure of awareness of what is or might be going on. Everything we use on a daily
basis has been advertised to us by methods like this. Why did we choose the products
we have surrounded ourselves with? Not only that, we pay for the costs of marketing
this stuff to ourselves.